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随着当前社会经济的迅猛发展,各种经济活动对生态环境的破坏程度也日益严重,发展迅猛的经济与日益严重的生态环境形成了鲜明的对比。加大对生态环境的保护力度是国家、政府、企业不可推卸的重要责任,企业绿色营销的概念便在此形势下顺应而生。本文主要阐述了企业绿色营销的发展现状,提出了企业绿色营销管理的实施策略,希望以此推动我国企业绿色营销在发展道路上的前进脚步。
With the rapid development of the current social economy, the destruction of the ecological environment by various economic activities has also become increasingly serious. The rapid economic development is in stark contrast to the increasingly serious ecological environment. Increasing the protection of the ecological environment is an important responsibility that the state, the government and enterprises can not shirk. The concept of green marketing of enterprises will follow this trend. This paper mainly expounds the current situation of enterprise green marketing and puts forward the implementation strategy of green marketing management in the hope of promoting the progress of green marketing in our country.