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本文主要探讨连锁零售企业战略扩张方式的类型及其优劣势,为零售企业选择合适的扩张方式提供参考。通过分析国内八家代表企业的具体策略,探讨各种扩张方式的实际运用策略,总结出影响扩张方式的因素及一般策略。
This article mainly discusses the types and advantages and disadvantages of the strategic expansion of chain retailers, and provides reference for retailers to choose suitable expansion methods. By analyzing the specific strategies of eight representative enterprises in China, this paper discusses the practical application strategies of various expansion modes and sums up the factors that affect the expansion mode and the general strategies.