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服装品牌广告是从大众流行的社会心理机制出发的感性诉求。时尚是服装品牌广告追踪或制造的重要内容,次文化与设计的前卫精神具有某种层面上的契合,明星代言与品牌传播是一种资源整合,情境营造符合当代人追求切身实用与精神寄予的双重心态。幽默与荒诞具有独特的美学特征与审美价值,个性表达符合不同目标人群需求的不同取向,性感设计是具有强大内驱力的设计理念。
Apparel brand advertising is a popular appeal from the popular psychosocial mechanism. Fashion is an important part of apparel brand advertising tracking or manufacturing. The avant-garde spirit of subculture and design has a certain level of conformity. The celebrity endorsement and brand communication are a kind of resource integration, and the situation is created in line with the contemporary people’s pursuit of being practical and spiritual Dual mentality. Humor and absurdity have unique aesthetic characteristics and aesthetic values, and their individual expressions are in line with the needs of different target groups. The sexy design is a design concept with strong internal drive.