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前一阵,一则标题为:\\\"哭了!百雀羚3000万+阅读转化不到0.00008\\\"的信息震惊了微信营销界的用户们。在某知名自媒体探讨会上,广告主提到一个令在坐的所有自媒体人震惊的数据。百雀羚投入180万进行自媒体KOL投放,销售转化不足8000元。(KOL)是营销学上的概念,也就是关键意见领袖的意思。在运营中,我们通常称那些知名度高,号召力强,高活跃的
A while ago, a title is: \"cry! Bai Que Ling 30 million + read less than 0.00008 \\\" shocked the WeChat marketing users. At a well-known self-media seminar, advertisers referred to one that stunned all the self-media people in the building. One hundred sparrows invested 1.8 million from the media KOL launch, sales of less than 8,000 yuan. (KOL) is the concept of marketing, that is, the meaning of the key opinion leaders. In operations, we often refer to those with high visibility, strong appeal and high activity