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由于营销观念的落后,很多企业网站营销乏力,甚至沦落为无人光顾的“死网站”。如何发挥企业网站的品牌传播功能,将其塑造为营销利器,是一个值得深思的问题。
Due to the lack of marketing concept, many enterprises website marketing fatigue, and even reduced to unattended “dead site ”. How to give full play to the brand communication function of a corporate website and shape it into a marketing weapon is a question worth pondering.