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2014年,有关各种中国民族品牌的新闻纷纷扰扰,却总有一些令人回味。这一年底,曾经称霸一时的中国民族运动品牌李宁再一次宣告换帅失败,与之相伴的是近两年来的业绩大幅下滑,中国运动品牌王者的宝座早已拱手他人。也是在这一年,中国民族品牌电商阿里巴巴成功在美国上市,但在其背后,不同于抢占城市市场的乡村推广计划也早悄然展开。看似毫不相关的新闻背后,却蕴含了相似的企业哲理。不论是李宁放弃原有的优势资源还
In 2014, there was always some memorable news about the various national brands in China. At the end of this year, once dominated the Chinese national sports brand Li Ning once again announced the failure of coaching change, accompanied by the performance of the past two years fell sharply, the throne of the Chinese sports brand king already overruled. It was also during this year that Alibaba, the Chinese national brand electricity supplier, was successfully listed in the United States. However, behind it, plans for rural promotion that were different from those that seized urban markets were quietly unfolded as early as possible. Behind seemingly unrelated news, but contains a similar business philosophy. Whether it is to give up the advantages of Li Ning original resources also