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背景BACKGROUND高端私人定制旅行在中国的发展,基于两个基础。一方面,高速发展的中国经济催生出一个极具消费实力的群体,他们有追寻精神营养和心灵体验的需要。另一方面,提供私人定制旅行的俱乐部亦各有千秋,力图为客户提供充满个性体验的旅行产品。供与需一拍即合,私人定制旅行方式开始在上海、北京、广州等城市兴起。展望FORECAST旅行社人士普遍认为,定制旅行将是以后旅行市场发展的重要方向。但一些私人定制旅行的探索者却认为,目前国内的私人定制旅行仍然存在很多问题:“小众意味着不一样,有独
BACKGROUND The development of high-end private tailor made travel in China is based on two foundations. On the one hand, the fast-developing Chinese economy has spawned a group of consumers with great strength to pursue the needs of spiritual nutrition and spiritual experience. On the other hand, clubs that provide private customized travel also have their own advantages, trying to provide customers with personalized travel products. For and on-demand hit, private custom travel began in Shanghai, Beijing, Guangzhou and other cities rise. Outlook FORECAST travel agents generally believe that customized travel will be an important direction for the development of the travel market in the future. However, some private custom travel explorers think that there are still many problems with private customized travel in China at present: ”Small minority mean different, unique