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生鲜食品超市化连锁经营是顺应经济和城市化进程的迅速发展及城市居民的生鲜消费需要的变化出现的新的零售方式。与农贸市场相比,它在业态(包括价格、消费信任度、产品集成度、产销专业化程度)、市场、技术组织以及政策上更具有优势,是今后生鲜经营的主要方式。
Fresh food supermarket chain operation is to adapt to the rapid economic and urbanization process and the changes in consumer demand for fresh urban residents emerged new retail methods. Compared with the farmer’s market, it has more advantages in terms of format (including price, consumer trust, product integration, production and marketing specialization), market, technical organization and policy, and is the main mode of fresh management in the future.