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随着“复关”临近,中国经济纳入世界经济大循环,企业面临的来自国内与国外的竞争也日趋白热化,市场营销作为企业竞争制胜的有力武器就更加受到重视。自七十年代末期市场营销重新引入我国以来,经历了长时期的导入和传播过程,现在已经进入全面应用时期。与以往相比,这一时期市场营销发展表现出六大趋势,了解这些趋势有助于企业增强营销意识,提高营销活动的有效性。1.营销企业由大到小。营销企业指按照营销观念的要求有计划地组织
With the approach of the “re-entry” approach, China’s economy has entered the world economy cycle, and the competition that companies face from both domestic and foreign countries is also becoming increasingly intense. Marketing as a powerful weapon for corporate competition to win is even more important. Since the introduction of marketing into China in the late 1970s, it has experienced a long period of introduction and dissemination, and it has now entered a period of full application. Compared with the past, there are six major trends in marketing development during this period. Understanding these trends will help companies to increase their awareness of marketing and improve the effectiveness of marketing activities. 1. Marketing companies from big to small. Marketing companies are organized in accordance with the requirements of marketing concepts.