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在行业交叉越来越频繁的今天,全球行业分析对于战略性管理和跨国贸易的重要性日益凸显,从理论角度来看:1.这种独特的分析方式显示出Porter的“国家间的竞争优势”这一理论在揭示行业巨头在全球市场中的杠杆作用的强大说服力;2.从国际贸易角度来看,全球行业分析提供了“国际机会
As the industry crosses more and more frequently, the importance of global industry analysis for strategic management and transnational trade has become increasingly prominent. From a theoretical point of view: 1. This unique approach to analysis shows Porter’s “competitive advantage among nations ”This theory is a strong conviction in revealing the leverage of the industry giants in the global market; 2. From an international trade perspective, the global industry analysis offers" an international opportunity