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当今时代,新闻信息和新闻载体均极大丰富,新闻传播已由“卖方市场”迈向了“买方市场”。为了抢占市场制高点,新闻策划、尤其是重大新闻主题策划,越来越成为各个媒体致力寻求突破的重要选择。面对日趋激烈的媒体竞争,地处最基层的县市报,如何提高办报质量、提升报纸竞争力?加强新闻策划特别是重大新闻主题的策划,成为重要的路径和抓手。
In today’s era, news information and news media are greatly enriched. News media has moved from “seller’s market” to “buyer’s market.” In order to seize the high ground in the market, news planning, especially planning for major news themes, has increasingly become an important choice that every media strives to make breakthroughs. In the face of an increasingly fierce media competition, the county-level newspaper located at the grassroots level, how to improve newspaper quality and enhance newspaper competitiveness? To strengthen the planning of news planning, especially major news topics has become an important path and starting point.