论文部分内容阅读
面对中国动漫产业长期有“业”无“市”的窘境,如何能够恰到好处地运用传统文化元素已经成为福建动画人在开发与商业应用和实现产业品牌竞争力方面面临的考验。面对品牌塑造与产业运营方面不成熟,内容原创开发与技术应用方面缺乏沉淀,内容传播和展销平台方面不够广阔,衍生产品与市场受众方面两者无法对应,人才培养与专业教育方面缺乏持续性等诸多因素困扰,提出结合传统文化元素提升福建动漫产业发展水平的对策。
Faced with the dilemma that the Chinese animation industry has a long history of “industry”, “no” and “city,” how to properly use traditional cultural elements has become a challenge for Fujian animators in developing and commercializing their applications and realizing industrial brand competitiveness. In the face of immaturity in terms of branding and industrial operations, the lack of original content development and technology application, the lack of content dissemination and marketing platforms, the incompatibility between derivative products and market audience, and the lack of sustainability in personnel training and professional education And other factors plagued, put forward the combination of traditional cultural elements to enhance the level of Fujian animation industry development countermeasures.