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先让我们来看看两个有背于常规而成功地塑造了企业形象的例子: 一个是瑞士的一家表店。该店不知何故,总是门庭冷落,很不景气。老板苦苦思索,终得一妙计:他帖出了一张广告,说本店有一批表走时不太精确,二十四小时慢二十四秒。广告贴出后不久,该店便出奇地兴隆起来,很快便销完了库存积压的手表。 另一个是美国的一家名叫亨利的食品公司。该公司总经理亨利·霍金士先生一天偶然从化验鉴定报告单上发现,他们生产的食品配方中起保鲜作用的添加剂有毒,
Let’s first take a look at two examples of successful corporate image formation that are contrary to the norm: One is a Swiss watch shop. The store, for some unknown reason, was always deserted and very depressed. The boss thought hard and finally got a coup: he posted an advertisement and said that there was a group of tables in the shop that weren’t quite accurate. They were twenty-four hours slow and twenty-four seconds. Shortly after the advertisements were posted, the store was surprisingly booming and soon sold out its overstocked watch. The other is a food company in the United States called Henry. The company’s general manager, Henry Hawkins, accidentally discovered from the laboratory test report one day that the additives used in the food formulas produced by them were toxic.