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影响汽车营销模式的转变的因素主要是经济,经济发展和衰落影响着人们对汽车消费观念的更改。文章主要论述在经济危机的大潮下,中国汽车营销模式定位元素发展趋势,根据人们对汽车的消费观念确立新的汽车营销模式的建立。
The main factors affecting the change of automobile marketing model are the economic, economic development and decline affect people’s perception of car consumption. The paper mainly discusses the trend of the development of China’s automobile marketing model positioning elements under the tide of economic crisis and establishes a new automobile marketing model based on people’s concept of consumption of automobiles.