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随着21世纪的到来,各个企业间的竞争也愈加激烈。怎样在这个竞争的时代处于不败之地,是我们每个企业经营者和设计师首先考虑的问题。企业之间的竞争包含两个决定性的因素:产品内涵和产品本性。产品是功能的载体、企业是竞争的媒介,任何一家企业通过资金积累,技术提高都能制作相同质量、相同技术含量的产品,这就是产品的内在因素——产品实体;产品的外延是什么?产品所包含的文化属性。企业只有把这两个方面做好了才能在竞争中脱颖而出,直至打入国际市场。
With the advent of the 21st century, the competition among various enterprises is also intensified. How to be invincible in this competitive era is one of the first considerations for each of our business owners and designers. The competition among enterprises contains two decisive factors: product connotation and product nature. Product is a function of the carrier, the enterprise is a competitive medium, any enterprise through the accumulation of funds, technology can produce the same quality, the same technical content of the product, which is the product of the intrinsic factors - the product entity; product extension is what? The cultural attributes included in the product. Only by doing a good job in these two aspects can enterprises stand out in the competition until they enter the international market.