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报刊、杂志、广播、电影和电视等大众传媒无疑是今天我们日常生活的一部分,是与我们当下的生存密切相关的一种范围广阔而繁复的社会文化现象。不仅如此,这些大众传媒对人类的社会环境、文化结构、教育发展、价值观念、思维模式、生活方式和精神世界等等方面都产生了巨大的影响,这种影响过程实质是大众传媒对受众的引导与控制过程。通过分析得出,受众对媒介的过分依赖导致其价值的缺失,并从三个层面审视作为大众媒介应当承担的责任。
Mass media, such as newspapers and periodicals, magazines, radio, film and television, are undoubtedly part of our everyday life today and a vast and complex social and cultural phenomenon closely related to our present existence. Moreover, these mass media have a tremendous impact on human social environment, cultural structure, educational development, values, modes of thinking, lifestyles and the spiritual world, etc. The essence of this process of influence is that the mass media has an influence on the audience Guide and control the process. Through the analysis, it is concluded that the overreliance of the audience on the media leads to the lack of its value and examines the responsibility as the mass media from three aspects.