论文部分内容阅读
截至2014年12月,中国手机网民规模达5.57亿,较2013年底增加5672万人,即时通信作为第一大上网应用,在网民中的使用率继续上升,达到90.6%[1]。2014年手机端即时通信使用也一直保持着稳步增长的趋势。《体坛周报》于1988年创建于湖南长沙,是中国发行量最大的综合体育类专业报纸,2013年7月4日《体坛周报》微信公众账号创立,颇受读者关注。目前学界对体育新闻、体育传播的研究由纸质媒体、广播媒体、电视媒体发展至网络媒体,但对网络媒体的研究多局限于门户网站的体育新闻、体育传播。本文以《体坛周报》的微信公众账号为案例,研究体育新闻传播的新发展、新样态,为体育新闻学和体育传播学提供一个新的理论视角。
As of December 2014, the number of mobile Internet users in China reached 557 million, representing an increase of 56.72 million as compared with the end of 2013. Instant messaging was the largest online application, with the utilization rate among Internet users continuing to rise to 90.6%. [1] In 2014, the use of mobile phone instant messaging has also maintained a steady growth trend. Sports Weekly was founded in Changsha, Hunan Province in 1988 and is the largest circulation sports newspaper in China. On July 4, 2013, the WeChat public account of Sports Weekly was well received by readers. At present, the study of sports news and sports communication in academia from paper media, radio media and television media to online media, however, the research of online media is mostly limited to the sports news and sports media of portal. This article takes the WeChat public account of “Sports Weekly” as a case to study the new development and new style of sports news communication and provide a new theoretical perspective for sports journalism and sports communication.