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克莱斯勒2003年还不好过《新闻周刊》12月15日戴姆勒克莱斯勒公司北美区总裁Dieter Zetsche最近在法兰克福指出,2003年美国汽车市场形势依然严峻。他认为,虽说形势很严峻,但是相对于通用汽车和福特汽车而言,戴—克公司在市场开拓方面仍然缺少大手笔。因此他预计,2003年该公司并无意为抢占更多的市场份额而挑起价格战,但是它确实希望自己所在公司生产汽车的市场占有率能在2002年13.2%的基础上有所提高。
Chrysler, 2003 Not Yet Good Newsweek December 15 Dieter Zetsche, president of DaimlerChrysler North America, recently pointed out in Frankfurt that the US car market was still harsh in 2003. He believes that although the situation is grim, Dai-Ke still lacks generous market access in terms of GM’s and Ford’s. So he predicted that in 2003 the company did not intend to seize more market share and provoke a price war, but it does want to own the company’s car market share in 2002 increased by 13.2% basis.