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1938年6月21日的《文汇报》刊发了社论《一个建议》,导致其报社声誉下滑、报纸销售量锐减。通过考证,翻阅《文汇报》报人的回忆录,确认作者身份。结合当时的国内外复杂的政治局势分析社论给报社带来的严重影响。反思当时《文汇报》报社的管理与编辑情况:编辑部管理松散,缺乏起码的内部审稿制度;报社的管理以个人地位与人情为管理基点;报社在突发应急事件面前反应缓慢;没有详细认真的选题计划。编辑把关的重要性,在现代报业管理中,更是值得媒体注意。
The “Wen Wei Po” on June 21, 1938, published an editorial “one suggestion,” causing its newspaper’s reputation to decline and its newspaper sales to plummet. Through research, read the “Wen Wei Po” newspaper memoir, confirm the author’s identity. Combined with the complicated political situations both at home and abroad at that time, it analyzed the serious impact editorials have on the newspaper. Reflections on the management and editing of The Wen Wei Po’s newspaper at that time: The editorial department was loosely managed and lacked a minimum internal reviewing system; the newspaper’s management was based on personal status and human condition; the newspaper responded slowly in the face of unexpected emergency; The topic of the plan. The importance of editorial control in the modern newspaper management, it is worth the media attention.