广告业的迟钝

• 作 者: 陈徐彬
• 出 处: 广告大观(综合版)
• 发表日期: 2011年01期
• 关键词: 广告业 调查问卷结果 通货膨胀 第四季度 环比 尼尔森 广告公司 消费影响 中国广告业 广告代理公司

最近,央行公布了第四季度调查问卷结果,物价与房价成为公众最关心的问题,物价满意度创下11年来新低。而统计局和尼尔森的调查也显示,三季度中国消费者信心指数环比下降了5个百分点。通货膨胀对中国消费市场的打击不言而喻。

Recently, the central bank released the results of the fourth quarter questionnaire. Prices and house prices became the public’s most concerned issues. The price satisfaction hit a new lows of 11 years. The Bureau of Statistics and Nielsen’s survey also showed that in the third quarter, China’s consumer sentiment index fell by 5 percentage points. The impact of inflation on the Chinese consumer market is self-evident.