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法国著名广告评论家罗贝尔·格兰有句名言:“我们呼吸的空气,由氮气、氧气和广告组成的。”的确,今日之世界,在某种意义上可称为广告的世界。党的十一届三中全会后,特别是近几年来,随着社会主义市场经济的逐步确立和发展,我国广告业有了长足的发展,尤其是广播电视广告
Famous French advertising critic Robert Gran has a famous saying: “The air we breathe, composed of nitrogen, oxygen and advertising.” Indeed, in today’s world, in a sense can be called advertising in the world. After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, especially in recent years, with the gradual establishment and development of the socialist market economy, the advertising industry in our country has made great strides. In particular, radio and television commercials