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促销活动是电子商务运营中一个非常重要的运营手段。在日常的品牌推广、业绩达成中无一不和活动有关。因此,“做活动”就成了电商运营人员职业生涯中一项必备技能。其实,做活动最怕的就是盲目,不要为了做活动而做活动,要看准前方的目标在哪儿,目标要切合实际,要看得见摸得着。什么是看得见的目标?其实就是可以量化的数字。举个例子,1000名的新注册用户、100万元的销售额、1000个首次付费的客人,不高于
Promotions are a very important means of operation in e-commerce operations. In the daily branding, performance reached in all the activities and. Therefore, “doing activities” becomes an essential skill in the career of e-commerce operators. In fact, the most afraid of doing activities is blind, do not do activities in order to do activities, to look ahead where the goal, the goal should be realistic, to see and see. What is the visible goal? In fact, the number can be quantified. For example, 1000 new registered users, 1 million sales, 1000 first paying guests, not higher than