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运用电视画面,把具体的、可视的、典型的形象展现在受众面前,是电视记者传播信息的特点。事实上,正是由于电视记者通过这种逼真的、生动的形象再现生活所产生的纪实性和真实感,使电视新闻成为诸大众媒介传播效果中最具影响力的佼佼者。 电视新闻的传播优势对电视记者的工作提出了更高的要求。电视记者在发挥电视新闻传播思想,再现生活的强大威力的过程中,必须善于驾驭自己在不同场合,或同一场合不同侧面中所充任的各种角色。因为只有如此,电视新闻这个传播效果威力无比的大众传播形式,才能对社会产生更多的效益。
The use of television screens to present concrete, visual, and typical images to the public is a characteristic of television reporters’ dissemination of information. In fact, it is television news that has made television news the most influential leader in the mass media, thanks to the factuality and authenticity that television reporters have brought to life through this vivid and vivid image. The advantages of the dissemination of television news have put higher demands on the work of television reporters. In the process of giving play to the idea of television news dissemination and reproducing the powerful power of life, television reporters must be good at controlling various roles they play in different occasions or on different sides of the same occasion. For the only reason is that television news, a form of mass communication that can spread the effects of power and power, can produce more benefits to society.