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在数字营销这盘棋局上,有很多子可以下,达成共识是:每一次数字营销大旗举起的都是网络整合营销传播,并且越来越受欢迎。不过,在网络整合营销风起云涌的时期,不少企业的侧重点仍然有很大的差别,尤其是同行业内的品牌,在数字营销的道路选择上,往往都有一些明显的差异,最终取得的效果也非常不同。可爱多“天使与恶魔”与笨NANA的推广就体现了这一点,一个从微电影的视频营销与事件营销的角度出发;而另一个则深度挖掘微博与互动游戏的营销价值。
In the digital marketing of this chess game, there are many children can be reached, consensus is: every time the banner of digital marketing are all network integrated marketing communications, and more and more popular. However, in the period when the network integrated marketing surges, many enterprises still have very different emphases, especially the brands in the same industry often have some obvious differences in the choice of the way of digital marketing and the finally achieved results Also very different. This is illustrated by the adventures of adorable “Angels & Demons” and stupid NANA, one from the perspective of video marketing and event marketing of micro-movies; and the other, the marketing value of Weibo and interactive games is deeply tapped.