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广告创意虽然是广告活动的一个环节、一个开端,但会影响到广告最终的传播效果,并且决定了广告其他因素的选择。因此,明确影响广告创意的因素是极为必要的。影响广告创意的因素是多方面的,包括意识形态、文化、想像力等,下面将对这些因素加以分析。
Although creative advertising is a part of the advertising campaign, a beginning, but it will affect the final advertising effect of advertising, and determines the choice of other factors in advertising. Therefore, a clear impact on creative advertising factors is extremely necessary. There are many factors influencing creative advertising, including ideology, culture, imagination, etc. These factors will be analyzed below.