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企业在所有传播(言)、营销活动(行)中必须形成 Wholecommunication(整体联系),即所有的营销行为如产品研发、包装设计、广告传播、渠道架构、终端展示、促销活动等都要围绕品牌的核心价值进行。只有这样,才能使消费者在接触品牌时能感受到核心价值的存在并对品牌有美好联想。从而使企业的每分营销投入都能加深消费者对核心价值与品牌识别的记忆,使每分营销投入都最大化促进品牌的增值,从而达到低成本锻造品牌的目的。
Enterprises in all communication (speech), marketing activities (lines) must be formed Wholecommunication (overall contact), that is, all marketing activities such as product development, packaging design, advertising, channel structure, terminal display, promotions, etc. should be around the brand The core value of. Only in this way can consumers feel the core value when they contact the brand and have a good association with the brand. So that each marketing investment enterprises can deepen consumer memory of core values and brand recognition, so that each marketing investment to maximize the value-added brand, so as to achieve the purpose of low-cost forging brand.