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辩证营销是以哲学的思想和理念为指导,运用辩证思维,进行市场开拓和营销创新,赢得市场的一种科学营销理念和营销方式。在营销理念上,辩证营销要求企业在制定营销战略及策略过程中,始终以辩证思想为指导,来推进企业的前进和发展;营销方式上,主张营销创新,通过灵活多变的营销方式来占领市场。 唯物辩证法强调以发展的观点和一分为二的观点看问题,因此,将辩证思想引入营销的辩证营销,要求企业树立辩
Dialectical marketing is based on philosophical ideas and concepts as a guide, the use of dialectical thinking, market development and marketing innovation, to win the market a scientific marketing concept and marketing. In the marketing concept, dialectical marketing requires enterprises in the development of marketing strategy and strategy process, always with dialectical thinking as a guide, to promote the progress and development of enterprises; marketing methods, advocating marketing innovation, through flexible marketing methods to occupy market. Materialist dialectics emphasizes the point of view of development and halves of the point of view, therefore, the introduction of dialectical marketing dialectical marketing requires enterprises to establish defense