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随着医药科学技术的进步，药品供应市场的扩大，药品促销活动也深入到医院和医务人员中。笔者就医院对药品促销活动管理工作论述如下：1药品使用活动的益处药品生产或经营单位派出的医药代表是药品从生产、销售到使用的一种媒介。他们以临床拜访、推广会、研讨会三种方式为主要
With the advancement of medical science and technology, the expansion of the pharmaceutical supply market and the promotion of pharmaceutical products have also deepened into hospitals and medical personnel. The author discusses the management of drug promotion activities in the hospital as follows: 1 Benefits of drug use activities Pharmaceutical representatives dispatched by drug production or business units are a medium for the manufacture, sale and use of medicines. They mainly use clinical visit, promotion meeting and seminar as the three ways