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编者按当前,在中央大力推进“一带一路”建设的宏观背景下,推动中国品牌更有效、有力地走出去,为之创造良好的舆论环境,是中国媒体的应尽之责。那么,媒体究竟应该如何做才是真正的“给力”之举?媒体与相关企业如何更好地互动合作,既打造中国品牌,更塑造中国形象?企业在“走出去”过程中又如何通过切实的交往实践和有效的公关传播来传递中国精神、展现中国风貌?本期“专题”邀请媒体和企业各方的实践者就此话题展开讨论。
According to the current press release, it is the responsibility of the Chinese media to promote Chinese brands to go global more effectively and effectively and create a favorable environment for public opinion under the macroeconomic background of vigorously promoting the development of the “One Belt and One Road.” So, what should the media really do is to force the media and related businesses how to better interact and cooperation, both to build the Chinese brand, but also to shape the image of China in the enterprise in the “going out” process How to convey the spirit of China and show the Chinese style through effective communication practice and effective PR? This issue “Special Issue ” invites media and practitioners from all walks of life to discuss this topic.