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现今,营销已成为人们生活中的一部分,已不再企业独有的销售手段。因此,在各个高校中,除市场营销专业之外,其他专业也设立了市场营销的选修课甚至必修课。市场营销学是需要建立在大量实践基础上的,既拥有很强的逻辑性,又具有广泛的应用性。为了帮助学生掌握市场营销学知识和技能,教师在教学过程中应积极采用各种教学手段和方法,发挥主动性,营造活跃的课堂气氛,提高学生灵活运用市场营销理论知识的技能,从而进一步培养学生的创新能力和
Nowadays, marketing has become a part of people’s lives, no longer the exclusive marketing tool. Therefore, colleges and universities, in addition to marketing professionals, other professions also set up elective marketing courses or even compulsory. Marketing is the need to build on a large number of practical basis, both with strong logic, but also has a wide range of applicability. In order to help students master marketing knowledge and skills, teachers should actively adopt various teaching methods and methods in their teaching process so as to develop their initiative, create an active classroom atmosphere and enhance students’ skills of applying marketing theory to further develop Students’ ability to innovate