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市场竞争最直接的表现形式就是产品的竞争。要想在激烈的市场竞争中抢占一席之地,不断为客户提供更具新意的超值邮政产品,满足市场日益增长的消费需求是关键。近几年来,邮政产品不断推陈出新,在传统业务的基础上衍生出多种增值业务,如代理航空客票、邮乐购、自邮一族、邮政短信、个性化邮票、形象期刊、文化礼盒、各类代理业务等。邮政业务由分营前的不足20种发展至目前的50余种。新业务的发展不仅拓宽了市场空间,同时也为邮政业务增添了新的生机和活力。这是信息化时代的客观要求,也是企业不断提升市场竞争实力,实现可持续发展的必然选择。谈到邮政的产品创新,笔者认为还需要做到“四个坚持”。
The most direct manifestation of market competition is product competition. To occupy a place in the fierce competition in the market, continue to provide customers with more innovative value postal products to meet the growing consumer demand in the market is the key. In recent years, postal products continue to be introduced to the market, based on the traditional business derived from a variety of value-added services, such as agent air tickets, postal music purchase, Zigong, postal SMS, personalized stamps, image journals, cultural gift boxes, all kinds of agents Business and so on. The postal service has grown from less than 20 in front of the sub-camp to more than 50 currently. The development of new business not only broadens the market space but also adds new vigor and vitality to the postal service. This is an objective requirement of the information age, but also an inevitable choice for enterprises to continuously enhance their market competitiveness and achieve sustainable development. Speaking of postal product innovation, I think we still need to do “four adhere ”.