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提升品牌文化竞争力,创建具有民族意象与文化底蕴的品牌视觉形象,需要设计师高度重视传统文化的良性基因,提高自身文化涵养、设计思维与审美修养。作者通过设计实践,在传统图式与现代标志之间,积极探寻其形式与语义上的传承、转化、创新,同时探索本民族独特的设计语言,创造蕴涵民族文化意象与现代审美取向的品牌形象,传达一种中国当代设计语境。
To enhance brand culture competitiveness and create brand visual image with national image and cultural heritage requires designers to attach great importance to the virtuous genes of traditional culture and enhance their cultural conservation, design thinking and aesthetic accomplishment. Through designing practice, the author actively explores the inheritance, transformation and innovation of its form and semantics while exploring the unique design language of its own nationality and creates a brand image that embodies the national cultural image and modern aesthetic orientation between the traditional schema and the modern symbol. , Convey a Chinese contemporary design context.