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随着市场经济的深入和发展,企业的营销管理面临着更多的风险和挑战,为了在激烈的竞争中脱颖而出,实现持续、健康地发展,企业必须建立有效的预警机制。企业预警机制能够提高企业对复杂多变的市场环境风险评估能力,提升企业对潜在风险的防范意识。本文着重分析了企业营销管理中的预警机制,为企业营销管理提供一定的理论依据。
With the deepening and development of market economy, marketing management of enterprises faces more risks and challenges. In order to stand out in the fierce competition and achieve sustained and healthy development, enterprises must establish an effective early warning mechanism. Enterprise early warning mechanism can improve the enterprise’s ability to assess the complex and changeable market environment risks and enhance the enterprise’s awareness of potential risks. This paper analyzes the early warning mechanism in the marketing management of enterprises, and provides some theoretical basis for the marketing management of enterprises.