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本文从公共组织和非营利性组织战略目标定位的理论分析入手, 总结了公共组织战略目标定位分析的适用条件, 并在此基础上提出, 作为特殊的公共组织, 顾客导向的社区组织价值是制定城市社区组织战略目标的逻辑起点,社区组织的战略目标定位需要由原来的政府主导型转变为顾客导向型, 这一转变蕴含着丰富的政策意义: (1) 它需要社区组织调整目标指向, 以提高组织的绩效; (2) 它需要社区组织配合社区内外部资源, 形成实现社区组织战略目标的合力; (3) 它需要社区组织根据自身的特殊性实施差异化的服务, 从而形成社区组织不同的发展模式, 以满足不同社区居民的需要。
Based on the theoretical analysis of the strategic target orientation of public organizations and non-profit organizations, this article summarizes the applicable conditions of the strategic target positioning analysis of public organizations, and on this basis proposes that as a special public organization, the value of customer-oriented community organizations is formulated The logic starting point of the strategic target of urban community organizations and the strategic target orientation of community organizations need to change from the original government-oriented to the customer-oriented. This shift has rich policy significance: (1) It needs community organizations to adjust the target direction Improve the performance of the organization; (2) it needs the community organization to cooperate with the external and internal resources in the community to form the resultant force of achieving the strategic goal of the community organization; (3) it needs the community organization to implement differentiated services according to its own particularity, Development model to meet the needs of different community residents.