品牌和城市,共生共荣

• 作 者: 吴经建
• 机 构: 青岛市人民政府,
• 出 处: 商周刊
• 发表日期: 2009年17期
• 关键词: 经济增长方式 经济全球化 蓝色经济 标准化战略 创新能力比 品牌发展战略 持续推动力 品牌产业 创造环境 海信

在经济全球化下,品牌经济已经成为了市场经济的高级形态,成为最具备市场竞争力的经济增长方式——品牌是一个企业的灵魂,也是一个城市、一个国家综合实力的象征,在经济全球化下,品牌经济已经成为了市场经济的高级形态,成为最具备市场竞争力的经济增长方式。改革开放以来,青岛率先提出并且实施了“名牌带动、品牌兴市”的战略,

Under the economic globalization, the brand economy has become the advanced form of the market economy and has become the most competitive mode of economic growth - the brand is the soul of an enterprise and a symbol of the overall strength of a city and a country. In the global economy, Under the brand economy has become a high-level form of market economy and become the most competitive market economy growth mode. Since the reform and opening up, Qingdao took the lead in putting forward and implementing the strategy of “brand-name promotion and brand promotion”