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电影市场越来越强烈地制约着电影生产,娱乐片的迅速涨潮进一步证明了这一点。于是,军事片领域门前冷落车马稀。今年以来,已经完成正在生产中的的军事影片寥寥无几(这恰与比较繁荣的军事题材电视剧创作形成了鲜明的对照)。到处是不满,呼吁。而电影生产厂家云:“非吾不愿投拍,发行部门往往只订十来个拷贝,我又奈何。”电影公司则苦笑着说:“君不见。上映《太阳下的雪人》、《姐姐》时,偌大个电影院只有十余名观众,连电费都收不回来呀!”悲夫!遥想“史无前例”之先,一部军事片推出,观众几乎挤破电影院的门楣,那盛况今日为何再难寻觅? 症结何在?看来——军事片必须学会赢得观众,学会在电影市场的汪洋大海中游泳。首先,军事影片的创作者们要密切注意电影观众构成特点及其审美意向的变化。五六十年代的电影观众,大都是从战争年代走过来的人,他们崇尚英雄,
The film market is more and more restricting the production of movies, as evidenced by the rapid influx of entertainment films. As a result, military fields in front of cars and cars in the cold. Since the beginning of this year, very few military films have been completed and are in production (in stark contrast to the more prosperous military drama series). Is full of dissatisfaction, appeal. The movie manufacturer said: “I do not want to shoot, the distribution department often only set a dozen copies, I’m reluctant.” Film Company is with a wry smile, said: “The sun under the snowman,” “sister” When the big cinemas only a dozen viewers, even the electricity can not get back! “” Kung Fu! Looking back to “unprecedented” first, a military film launch, the audience almost crowded the lintel of the cinema, why the grand occasion today Seeking the crux of the problem? It seems - military films must learn to win the audience, learn to swim in the ocean of the movie market. First of all, the creators of military films should pay close attention to the characteristics of the film audience and the changes of their aesthetic intention. Fifties and sixties moviegoers, mostly people who came from the war years, they advocate a hero,