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由视频与解说构成的有声视频,可以采用“锚定-接力连续轴”的理论框架,分析其含义传播。本文以视频新闻稿为例,研究视频与解说之间,不同组合方式影响不同的信息传播含义。作为视频新闻稿的画外音解说,与视频呈现三种组合关系:明显锚定,明显接力,中间状态。识别性的明显锚定下,解说必要程度低;解读性的明显锚定下,解说必要程度比较高;明显接力与中间状态方式下解说都必不可少。解说对视频发挥的作用不同,决定他们的组合方式亦不同。不同的视频解说组合方式,影响观众对视频画面含义接收的复杂程度。视频解说含义的组合关系在一定程度上为视频制作者提供不同的思考角度。
An audio video composed of video and commentary can adopt the theoretical framework of “Anchoring - Relay Continuous Axis” to analyze its meaning transmission. In this paper, we take video news release as an example to study the influence of different information dissemination between video and commentary. As an audio-visual narrative of a video press release, there are three combinations with video: clear anchoring, obvious relay, intermediate status. Under the obvious anchoring of identification, the necessity of explanation is low; under the obvious anchoring of interpretability, the necessity of explanation is relatively high; and the explanation of both obvious relay and intermediate state is indispensable. The commentary has a different effect on the video and determines how they are combined. Different video commentary combination, affecting the audience on the video screen meaning the complexity of receiving. The combination of video explanation meaning to some extent for video producers to provide different perspectives.