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在我国社会经济迅猛发展的大背景下,信息技术也不断进步,使得人们对于数字媒体技术的应用也是越来越广泛。动画产业是我国文化产业中的一个十分重要的组成部分,其能够促进我国的文化发展,满足人们的文化需求,并且还可以促进社会的进步。在动画产业中,动画设计又是重中之重,如今数字媒体技术的不断创新使得动画设计也发生了翻天覆地的变化,在动画设计上运用创新的数字媒体技术,能够为动画设计和创作带来更加丰富的表现形式,并且能够使得动画更加灵活生动,从而可以增加动画的质量,吸引更多的观众。本文针对数字媒体技术的发展对动画设计产业带来的影响进行分析和探讨,希望为今后动画设计产业提供科学的创造理念,并且希望能够促进动画设计产业的进一步发展。
Under the background of the rapid social and economic development in our country, the continuous progress of information technology has made people use digital media technology more and more widely. Animation industry is a very important part of China’s cultural industry. It can promote the cultural development of our country, meet people’s cultural needs, and can also promote social progress. In the animation industry, animation design is the top priority. Nowadays, the continuous innovation of digital media technology has made great changes in animation design. The use of innovative digital media technology in animation design can bring a lot of benefits to animation design and creation Richer manifestations, and can make the animation more flexible and vivid, which can increase the quality of the animation, to attract more viewers. This article analyzes and discusses the influence of the development of digital media technology on the animation design industry, hoping to provide a scientific creation idea for the future animation design industry and hopes to promote the further development of the animation design industry.