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“5·12”汶川大地震后,作为重灾区之一的都江堰市,面临居住生态、基础设施、城乡协调、遗产保护、精神家园等多维一体化的城市形象重建局面。在这一深刻变动的背景下,都江堰城市形象的大众传播显得尤为必须与重要——梳理清楚其传播语境、主体、内容、方式、受众及效果,对于科学合理广泛地借助传播力量,为实现城市形象由内化而外化、既传承底蕴也焕发新颜、从整合提升至良性动态的可持续发展,提供了理论的探讨空间和实际的借鉴思路。
After the devastating Wenchuan earthquake, Dujiangyan City, one of the hardest hit areas, is facing a multi-dimensional urban image reconstruction of living ecology, infrastructure, urban-rural coordination, heritage protection and spiritual homeland. In the context of this profound change, it is very important and important to publicize the city image of Dujiangyan City - to clarify the communicative context, subject, content, mode, audience and effect of it, and to make scientific and reasonable use of broadcasting power and realization The city image from the internalization and externalization, both heritage inheritance also full of new colors, from integration to promote healthy development of sustainable development, provides a theoretical space for exploration and practical reference.