论文部分内容阅读
电子商务是突破传统商务在时间、地域上限制的一种方便、快捷、安全可靠的新兴商务模式。近年来我国电子商务发展非常迅速 ,但在发展过程中有成功也有曲折 ,现阶段仍面临一系列问题 ,其中最大障碍就是缺乏一个高效的社会化商品配送系统。只有将网络企业与传统企业结合起来 ,建立一种优势互补的运行机制 ,开展网络营销 ,才能摆脱当前的尴尬局面。
E-commerce is a convenient, fast, safe and reliable emerging business model that breaks the traditional business restrictions on time and geographic area. In recent years, the development of e-commerce in our country has been very rapid. However, there are many twists and turns in the process of development. At present, we still face a series of problems. The biggest obstacle is the lack of an efficient socialized product distribution system. Only by combining the network enterprises and traditional enterprises, establishing a kind of operating mechanism with complementary advantages and carrying out network marketing can get rid of the current embarrassing situation.