提高航空运输的质量与品位之十 民航服务文化(中)

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真正以顾客为中心明确顾客是怎样的个人或群体市场营销理论把顾客定义为产品或服务的购买者。就航空运输来说,有时产品或服务的消费者(登上飞机参与航空运输活动的人)和购买者并不是一个概念。如一个组织的某一个人或一部份人出差,能否乘机成行,取决于乘机费用能否得到组织负责 Truly customer-centric clarify how customers are individuals or groups Marketing theory defines customers as buyers of products or services. In the case of air transport, sometimes consumers of products or services (those who board an aircraft for air transport) and buyers are not a concept. Such as an organization of a person or a part of people on business, can take the opportunity to travel, depending on the cost of the plane can get the organization responsible
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