“老字号”如何“老当益壮”

• 作 者: 曾朝晖
• 出 处: 才智(人事人才)
• 发表日期: 2004年期
• 关键词: 内联升 瑞蚨祥 浪淘沙 王麻子 雀巢公司 脚蹬 李锦记 经营规模 现代企业制度 红烧牛肉

“头戴马聚源,脚蹬内联升,身穿瑞蚨祥,腰缠四大恒”,这句民谣道出了老字号曾经在人们心中的份量。然而大浪淘沙之后,昔日老字号流光溢彩的金匾如今已被蒙上了一层厚厚的灰尘。根据权威部门统计,我国现有近1.6万家老字号企业,其中70％处于自生自灭状态,经营十分困难,20％能够维持,只有10％蓬勃发展。

“Wearing horse Juyuan, pedal in the liter, wearing Rui Xiang, waist wrapped around the four constant”, this sentence tells the old ballad once in the hearts of the people. However, after the ebb and flow, the golden plaque of the old times has now been cast a thick layer of dust. According to the statistics of authoritative departments, there are nearly 16,000 old and time-honored enterprises in our country, of which 70% are self-reliant and have very difficult operations. Only 20% can maintain and only 10% have flourished.