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时下常规手机广告形式局限于横幅、文字链或全屏图片,广告形式直接有力却难免单调乏味。相比之下,手机视频广告更为生动直接,是更为理想的广告载体。早在去年,艾瑞发布的《2010年中国手机视频用户行为研究报告》数据显示,用户对于手机视频广告具有较好的接受度,超过四成的用户可以接受自己感兴趣的手机视频广告。有一定数量的用户表示愿意对广告进行深入的了解、甚至是购买相关广告中推荐的产品。
Nowadays regular mobile advertising is limited to the banner, text chain or full-screen images, the form of advertising is direct but inevitably tedious. In contrast, mobile video advertising more vivid and direct, is a more ideal advertising carrier. As early as last year, iResearch released “2010 China Mobile Video User Behavior Research” data show that users have better acceptance of mobile video ads, more than 40% of users can accept their own interest in mobile video ads. A certain number of users indicate their willingness to have an in-depth understanding of the ad, or even purchase the product recommended in the relevant ad.