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一、中国企业名牌成长的障碍 1、体制障碍 我国确立实行社会主义市场经济的改革模式才几年时间,长期以来形成的计划经济体制的惯性作用依然存在。企业体制虽经历了几轮改革,但资产所有者与企业的关系仍处在探索之中,政企不分,企业缺少“四自”现象随处可见,企业作为市场竞争的主体尚未根本确立,企业经济效益普遍不佳,亏损面较大,经营者无暇顾及涉及到企业长远利益的品牌战略问题,缺少品牌意识,
I. Obstacles to the Growth of Famous Brands in China 1. Institutional Barriers The inertia of the planned economic system that has been formed for a long time still exists only a few years after our country established a reform model for implementing the socialist market economy. Although the enterprise system has undergone several rounds of reforms, the relationship between asset owners and enterprises is still under exploration. There is no division between government and enterprises. Enterprises lack the phenomenon of “four selfings” everywhere. As the main body of market competition, enterprises have not yet been basically established. Economic benefits are generally poor, large loss, the operator no time to take into account the brand's strategic issues related to the long-term interests of enterprises, the lack of brand awareness,