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在4G时代,资费套餐作为业务发展的核心该如何设计,特别是流量产品如何定价,成为业界关注的焦点。本文从资费体系、套餐模式、业务定价、纯数据套餐4个问题入手,对国内运营商的4G资费设计提出相关建议。立足现状,面向长远,构建4G资费体系从国际经验看,大部分运营商在推出LTE服务时都推出了全新套餐系列。新推套餐与既有2G、3G套餐的关系主要有两种:一种是以Verizon为代表的美国运营商,以LTE为契机,实施资费体系重构,推出全新可分享的套餐系列取
In the 4G era, tariff packages as the core of business development how to design, in particular, how to pricing flow products, has become the focus of the industry. This article starts with 4 issues of tariff system, package plan, service pricing and pure data plan, and puts forward some suggestions on the design of 4G tariff for domestic operators. Based on the status quo, long-term, build 4G tariff system From the international experience, most operators have introduced a new set of packages in the launch of LTE services. The new push package and existing 2G, 3G packages, there are two main relationships: one is represented by the Verizon US carriers to LTE as an opportunity to implement the remuneration of tariff system, launched a new series of shareable package available