论文部分内容阅读
世界全球化,是网络时代的一个重要特征。新媒体的不断涌现,促使着广告内涵也发生了很大的变化。互联网的出现给广告业带来了巨大的挑战和机遇,覆盖全球的广告信息网络的完善和广泛应用,将使人们的生活消费观念发生根本性的变化。网络广告的广告创意正在发生着与传统广告创意形式不同的巨大变化,互联网种种优势使其成为一种具有巨大商业潜力的传播媒介,为网络广告的发展带来巨大的契机。
Globalization of the world is an important feature of the Internet age. The continuous emergence of new media, prompting the advertising content has undergone great changes. The emergence of the Internet has brought enormous challenges and opportunities to the advertising industry. The improvement and extensive application of the advertising information network covering the whole world will fundamentally change people’s concept of living consumption. The ad creative of online advertising is undergoing tremendous changes from the traditional forms of creative advertising. The advantages of the Internet make it a media with great commercial potential, which brings tremendous opportunities for the development of online advertising.