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随着烟草广告的全面禁止,消费者市场上空成为“禁飞区”。产品流通渠道将成为烟草品牌同消费者沟通传播的唯一渠道。各个烟草品牌都把目光聚集在了渠道上。“重视终端、加强渠道精细化管理”正从前几年的口号变为现实的行动。烟草工业对客户的公关和维护进一步扩展和深入的同时也开始逐步重视协助客户优化产品结构、协助客户对渠道精耕细作。在国家局的推动下,为提高营销效率,降低营销成本,培育行业重点骨干品牌,完善市场导向、面向消费者客户的行业营销机制,工商双方启动了全方位的协同营销.
With the full ban on tobacco advertising, the consumer market has become a “no-fly zone.” Product distribution channels will be the only way for tobacco brands to communicate with consumers. All tobacco brands are focused on the channel. “Focus on the terminal, to strengthen the management of channel refinement” is the slogan of the past few years into a reality action. Tobacco industry to customers of public relations and maintenance to further expand and deepen, but also gradually began to gradually focus on assisting customers to optimize the product mix to help customers focus on the channel intensive. Under the impetus of the State Bureau, both parties have started a full range of collaborative marketing to improve marketing efficiency, reduce marketing costs, cultivate key backbone brands in the industry, and improve market-oriented and customer-oriented industrial marketing mechanisms.