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本文转自《强势公关》一书,本书作者萨菲尔一生致力于公关学的宣传和推广,他的研究和实践改变了人们对企业、政治家、英雄以及我们每天都在消费和享用的产品和服务的看法。在他的书中,他首先介绍了现代公关学的发展历程、普遍适用性以及最新发展出来的强势公关,揭示了公关之所以能够影响人们的思维、引导公众反应的原理和过程。他以多年的实践经验以及大量的实用性案例,为我们总结了很多操作性极强的实战技巧,即用什么样的策略和做法才能保证强势公关发挥最大效力。该书内容丰富多彩,深入浅出,值得一读。本刊征得有关出版单位的同意和支持,将从这一期开始陆续选编些重要篇章刊出,相信会受到广大读者特别是公关界朋友们的欢迎。
This article from the “strong PR” book, the author of the book Saffir devoted his life to the public relations promotion and promotion, his research and practice has changed people’s business, politicians, heroes and our daily consumption and enjoyment of the product And the service’s opinion. In his book, he first introduced the development of modern public relations, its universal applicability and the newly developed strong public relations, revealing the principle and process that public relations can influence people’s thinking and guide the public’s reaction. His many years of practical experience and a large number of practical cases, summed up for us a lot of highly practical combat skills, that is, what kind of strategies and practices used to ensure the strong public relations to play its full effect. The book is rich in content, easy to understand, it is worth reading. The publication of the relevant publishing units with the consent and support from this period will be selected one after another in a series of important chapters published, I believe will be readers, especially public relations friends welcome.