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汽车商标作为区别其它汽车产品的特殊标志,在当今汽车生产、经营战略中愈来愈显示出重要性。目前,日、英、美等发达汽车工业集团的汽车商标受到各阶层的高度重视,已被其列为一门融经济、法律、艺术、管理于一体的研究课题,商标处于展示本集团(公司)最新汽车潮流和现代经营决策的领衔地位。在我国.汽车商标研究属陌生领域。近年来,汽车的商品意识被人们广泛接受,但对汽车商标的认识研究还十分被动,以至于给企业乃至国家带来经济和声誉损失。诸如汽车商标间的图案文字效仿、出口汽车的商标缺乏国际通用性等,这一系列问题的根本原因在于没有真正意识到汽车商标在商品经济中所处的特殊地位和作用。为此,笔者运用现代汽车经营管理对汽车商标的地位与作用作一阐述,以期引起企业的重视。
As a distinctive mark that distinguishes other automobile products, the automobile trademark shows more and more importance in the current automobile production and business strategy. At present, the automobile brands of developed automobile industrial groups such as Japan, Britain and the United States are highly regarded by all walks of life and have been listed as research subjects integrating economy, law, art and management. The trademark is at the stage of displaying the Group The latest automotive trends and leading position in modern business decision making. In our country, automobile trademark research is a strange field. In recent years, car awareness of goods has been widely accepted, but awareness of car trademark research is still very passive, so that enterprises and even countries have brought economic and reputational losses. Such as the trademark copy of the car between the logo, the lack of international trademark export car, the fundamental reason for this series of problems is not really aware of the car trademark in the commodity economy in which the special status and role. To this end, I use the modern car management of the status and role of the car made an elaboration, with a view to arousing the attention of enterprises.