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现代广告财务管理是在高度信息化的基础上,通过不同广告软件来完成的。目前,市面上的广告软件系统已实现广告价格库生成、客户信息登记、签订认刊书、刊前价格审核、版面安排、财务结算、差错处理等全过程控制。这些控制程序归结起来主要包括以下四个基本环节:1、广告认刊。客户填写好的广告认刊书,提供了广告内容,接审员依广告法对来稿进行审查,在查询有空版位情况下将广告信息录入电脑,并打印广告
Modern advertising financial management is based on highly informative, through different advertising software to complete. At present, the adware system in the market has realized the control of the entire process of advertisement price database generation, customer information registration, subscription book review, pre-publication price review, layout arrangement, financial settlement and error handling. These control procedures can be summed up to include the following four basic links: 1, Advertising Journal. Clients fill out a good book for publication of advertisements and provide advertisements. The adjudicators review the contributions in accordance with the law of advertisements, input advertisement information into the computer when they have free slots and print advertisements